Personal Landing Page for Founders: What to Put On It (With Examples)

What a founder's personal landing page should include, in what order, and how to set one up in minutes without building a website: bio, products, proof, links and a way to reach you.

October 3, 2026 · 3 min read

A personal landing page is one page about you: who you are, what you've built, and how to reach you. For a founder it's the link in your X bio, your email signature and the "about the founder" slide, and it should answer one question fast: is this person worth following up with?

You don't need a website builder or a weekend. Below is what to put on it, in what order, and the quickest ways to publish one.

Key takeaways

  • Lead with your photo, name and one line about what you do.
  • Then proof: the products you've built, with status and links.
  • Then one main action: book a call, follow you, or try the product.
  • Keep it to one screen-scroll on a phone. Most visitors arrive from a phone.

What to put on it, in order

1. Photo, name and one line

A real photo of your face, your name, and a single line such as "Building OllamaOCR. Previously sold a Chrome extension." Skip vague titles like "serial entrepreneur": specifics are what people remember.

2. What you've built

This is the part most personal pages miss. List your products, including the ones that ended:

  • Live products, with a link and a one-line description.
  • Beta projects people can try.
  • Acquired or sunset products. A sold or shut-down product shows you can ship, which counts.

If you share numbers (MRR, users), label them honestly. Visitors trust "self-reported" more than numbers with no context.

3. Proof beyond products

Pick one or two: a GitHub activity graph, a notable customer, press, a talk. Don't list everything; pick what supports the one line at the top.

4. Links

X, LinkedIn, GitHub and your website as small icons, not giant buttons. They're secondary to the work above.

5. One clear action

What should a visitor do next? Usually one of:

  • Book a call, using your Cal.com, Calendly or SavvyCal link.
  • Save your contact, if you meet people in person.
  • Try your main product.

One primary button beats five equal ones.

Three ways to make one

Option Time Cost Best if
Hand-built site (Next.js, Framer, etc.) A weekend+ Hosting, domain You enjoy building it and want full control
One-page builder (e.g. Carrd) An afternoon About $19/year for Pro You want a custom layout on a budget
Founder page (founders.page) A few minutes Free You want the structure above done for you

We built founders.page for exactly this page. You get founders.page/yourname with your photo, one-line tagline, every product with its status, optional revenue, social links, a Book a call button, a GitHub activity graph and a Founder Card QR for events, in one of five colour themes. You fill in a form; there's nothing to design. Claim your name.

Examples of good lines at the top

  • "Solo founder. Shipping small tools for accountants."
  • "Building Acme (YC W26). Sold my first startup in 2024."
  • "Developer tools for the next generation. Austin, TX."

Each one tells a stranger what you do in under ten words.

Common mistakes

  • No photo. Pages with a face get noticeably more attention than ones without.
  • Only the current startup. Your past products are your credibility.
  • Too many buttons. Pick one main action.
  • Out of date. Choose a format you can edit in a minute, or it'll be stale in a month.
  • Desktop-first design. Check it on your phone before sharing.

Where to use it

  • Your X, Instagram and LinkedIn bio link.
  • Your email signature.
  • The last slide of every talk, as a QR code.
  • "About the maker" on launch posts.
  • Directory listings like those in our founder directories comparison.

Related: Best Linktree alternatives for founders · QR code business cards

Frequently asked questions

What is a personal landing page?+

A single page about you, as opposed to a company or product: who you are, what you've done, and how to reach you. For founders, it's the one link that goes in your social bios, email signature and pitch deck.

Do founders need a personal page if the startup has a website?+

Yes, if people look you up as well as the company. Investors, journalists, co-founders and customers often want to know who's behind the product, and many founders have more than one product. A company site answers 'what does this do'; a personal page answers 'who is this and can I trust them'.

Should I build my personal landing page myself?+

Only if you enjoy it. A hand-built site takes a weekend and needs updating; a founder page tool like founders.page takes a few minutes and keeps the structure for you. Spend the saved time on the product.

What's the most important thing on a founder's personal page?+

Proof. One clear line about what you do, then the things you've actually built, with links and, if you're comfortable, numbers. Everything else is secondary.

Put your founder story in one link.

You, your products and your links, in a few minutes. Free for the first 100 founders.

Claim your page