The most affordable link in bio tool for a small business is the one that costs nothing and takes no cut of your sales. founders.page is free, with no fees, and gives you a page with your services, a booking button and a QR card for your counter. If you need a store on the page, Lnk.Bio and Carrd are the cheapest paid tools, and Linktree is fine until you start selling through it.
Most "best link in bio" lists from 2025 compare monthly prices. That's the wrong number for a small business. What matters is the total you pay in a year, including the percentage some tools take every time a customer buys. This guide counts both.
Prices were checked in November 2026. Several changed since 2025 lists were written, so check each pricing page before you pay.
Key takeaways
- Free and no fees: founders.page. Services, booking, contact card and QR code, at $0.
- Cheapest paid: Lnk.Bio, from about $1 a month or a one-time licence.
- Cheapest to design yourself: Carrd, about $19 a year.
- Watch the sales fees: Linktree's free plan takes 12% of sales, Beacons' takes 9%.
- Since 2025: Linktree raised its prices and Bento shut down on February 13, 2026.
What small businesses actually pay per year
| Tool | Free plan | Cheapest paid plan | About per year | Fee on sales | Best for |
|---|---|---|---|---|---|
| founders.page | Yes | Not needed | $0 | None | Showing services, booking, contact |
| Lnk.Bio | Yes | ~$0.99/month or one-time | ~$12 or one-time | None on paid | Lowest paid price |
| Carrd | Yes | Pro, ~$19/year | ~$19 | None (uses your Stripe/PayPal) | A page you design yourself |
| Taplink | Yes | A few dollars a month | ~$25–75 | Payment provider fees | Forms and payments for local shops |
| Linktree | Yes | Starter, ~$6/month yearly | ~$72 | 12% on free, 9% on Starter/Pro | A simple list of links |
| Beacons | Yes | Creator Plus, ~$30/month | ~$360 | 9% on free | Creators with a store |
| Stan Store | Trial only | ~$29/month | ~$348 | None | Selling digital products |
Sources: Linktree pricing, Unilink on Linktree's 2026 prices, SpotSaaS on Lnk.Bio, SaaSworthy on Taplink. Prices vary by country and billing period.
The hidden cost: fees on sales
A "free" plan that takes a percentage gets expensive fast. Say you sell $500 a month of gift cards, class passes or digital products through your bio link:
- Linktree free (12%): $60 a month, $720 a year
- Beacons free (9%): $45 a month, $540 a year
- founders.page (links to your own checkout, no cut): $0
At that point a "free" plan costs more than most small businesses spend on their whole website. The cheaper setup is a free page that links to the checkout you already have: Square, Shopify, Stripe Payment Links, PayPal, your booking app or your delivery partner. You keep the full price, minus only your normal card fees.
Get your free page with no fees →
1. founders.page: free, no fees, built to show what you do
Most link in bio tools were made for influencers, so they're built around posts, tips and brand deals. A small business owner needs something simpler: show what you offer, prove you're real, and make it easy to book or get in touch. That's what founders.page does.
You get founders.page/yourname with:
- Your services or products as cards, each with a photo, a one-line description and a link to book, order or buy. A bakery's cake orders, a studio's class pass, a consultant's packages.
- A Book a call button that takes any scheduling link: Calendly, Cal.com, Square Appointments, Fresha, SavvyCal and others.
- A Save contact button that adds your name, phone, email and photo straight into a customer's phone contacts. They'll find you again when they need you.
- A Founder Card: a QR code card in your page colours. Print it for your counter, a flyer, your van or a market stall, and anyone who scans it lands on your page.
- Visitor analytics without cookies, so you see how many people opened your page, which links they clicked and where they came from, with no cookie banner to add.
- Five colour themes, your photo and a short bio. No design work, and you're live in about five minutes.
Limits, honestly: there's no built-in checkout. Your cards link out to the store or booking tool you already use. That is also why it can be free with no fee on your sales. It's also new (launched in 2026), and it's built for business owners, so it has no creator features like tip jars or media kits.
Price: free for the first 100 founders and business owners, no credit card. Claim founders.page/yourname →
2. Lnk.Bio: cheapest paid link list
Lnk.Bio does what Linktree does for much less. Paid features start at around $0.99 a month, and it also sells one-time licences, which is rare in this market. You get custom themes, scheduling of links and basic analytics.
Pick it if you want a plain list of links, paid for once, and don't need booking or contact features.
3. Carrd: cheapest page you design yourself
Carrd builds small one-page sites. Pro is about $19 a year and adds a custom domain and forms, and you can take payments through your own Stripe or PayPal with no extra cut.
Pick it if you have an afternoon and a good eye. Carrd gives you full control, but you arrange every block yourself, and a page that looks unfinished can cost you more customers than the price saves.
4. Taplink: built for local businesses that take orders
Taplink is popular with shops and service businesses that take orders over Instagram and messaging apps. It has forms, payment blocks and messenger buttons. Paid plans cost a few dollars a month, and prices vary by country.
Pick it if you need a form or a payment button on the page itself, for example for delivery orders.
