A link in bio tool turns the one link your profile allows into a page with everything on it. The best one depends on what you want people to do when they land there. Founders who want to show what they've built should use founders.page. Creators who sell should look at Beacons or Stan Store. Anyone who just needs a list of links will be fine on Linktree's or Lnk.Bio's free plan.
Prices below were checked in October 2026. Check each pricing page before paying, because these change often.
Key takeaways
- For founders: founders.page. Free, built around your products and track record, no fee on anything.
- For selling: Stan Store (checkout on the page) or Beacons (generous free plan, 9% fee on free).
- For design control: Carrd, about $19 a year.
- Cheapest paid plan: Lnk.Bio, from about $1.49 a month.
- Bento is gone. It shut down on February 13, 2026, after Linktree bought it.
The tools at a glance
| Tool | Best for | Free plan | Paid from | Watch out for |
|---|---|---|---|---|
| founders.page | Founders and indie hackers | Yes | Free (first 100 founders) | No store: link out to your checkout |
| Linktree | A simple list of links | Yes | $6/month (Starter) | 12% fee on sales on the free plan |
| Beacons | Creators who sell | Yes | ~$30/month (Creator Plus) | 9% fee on sales on the free plan |
| Stan Store | Selling digital products | Trial | ~$29/month | No real free plan |
| Carrd | A one-page site you design | Yes | ~$19/year (Pro) | You arrange the layout yourself |
| Lnk.Bio | Lowest price | Yes | ~$1.49/month | Basic analytics |
| Taplink | Small businesses | Yes | ~$5/month | Built for forms and bookings, not for showing work |
Sources: Linktree pricing, InstantDM, ItIsMe, AlternativeTo on Bento.
1. founders.page: best link in bio for founders
Most link in bio tools were made for creators, so they're built around posts, stores and tips. If you're building products, a stack of buttons leaves out the part people actually want to know: what have you built, and is it any good?
founders.page gives you founders.page/yourname with:
- Every product you've built as a card with a screenshot, one line, a link and a status: live, beta, acquired or sunset. Your old projects count too. They show you ship.
- Revenue and users if you want them shown, labelled as self-reported.
- A Book a call button for any scheduling link (Cal.com, Calendly, SavvyCal).
- Your GitHub activity graph, pulled in from your username.
- A Founder Card: a QR code people scan at meetups to save you straight into their phone contacts.
- Five colour themes, a listing on Explore next to other founders, and visitor analytics that don't use cookies.
Limits, honestly: it launched in 2026, so the directory is still small, revenue isn't verified through Stripe yet, and there's no built-in store. If your bio link's only job is selling a course, Stan Store will do that better.
Price: free for the first 100 founders, with no card needed. Claim your page.
2. Linktree: best for a plain list of links
Linktree is the default, and for a simple list of links the free plan is fine. Paid plans add themes, scheduling, analytics and a custom domain: Starter from $6/month, Pro $12/month billed yearly, Premium $30/month billed yearly.
The catch is selling. The free plan takes 12% of sales made through your page, so if you sell anything, a paid plan or another tool is cheaper.
Pick it if you want the best-known option and only need links.
3. Beacons: best free plan for creators who sell
Beacons bundles a link in bio page with a store, email capture and a media kit for brand deals. The free plan does a lot, but takes a 9% fee on sales. Creator Plus (about $30/month) removes it.
Pick it if you're a creator with products and sponsors, and want it all on one page.